126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027
Everyday Founders
Retail playbook

An acceleration playbook for your retail business, not generic business advice.

Your goal, roadmap and coaching adapt to how retail really makes money: stock turn, basket size, floor space and the cash trapped in unsold inventory.

Nia M.Elena G.Phanda E.Greg T.Diego M.Luca R.Addee A.Priya S.Sara V.Sara L.Shannon W.Jonas W.Marcus R.Tom B.Amara O.

Operators who have built and scaled real businesses.

Your practice. Your goal.No equity taken.Remote, wherever you build.

How your AI coach reads the business

Your retail store, modelled the way it actually runs.

When you tell your AI coach you run a shop, boutique or specialist retailer, it reads your numbers through a merchandising lens, not a software one.

01

Stock turn

How quickly you sell through your inventory and convert products back into cash.

02

Basket economics

The average value per transaction and the margin after discounts and shipping.

03

Footfall and conversion

How many people enter the store or site and what percentage actually buy.

04

Inventory age

How much of your cash is tied up in stock that has been on the shelf for too long.

YOUR ACCELERATION PLAYBOOK, BY GOAL

Pick the goal you are working on.
See how it plays out here.

Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.

Sell your first assortment to real shoppers.

What counts as proof

Real orders or purchases at full price, showing that the product mix and pricing work.

Product margin
50%+
Full price sales
Majority

What your AI coach flags

  • Buying too much stock before testing the demand
  • Relying on friends and family instead of genuine customers
  • Discounts used to move the very first items

Example roadmap moves

  1. 01Curate a small assortment of products based on one customer need
  2. 02Test demand with a pop-up, market stall or simple online store
  3. 03Calculate the landing cost and margin for every item
  4. 04Reach your first 50 paid transactions without heavy discounting

Illustrative. Your AI coach proposes moves from your own numbers and you approve each one.

How an operator helps

Where practices get stuck.

Operators who have run service businesses spot these early, and work through them with you.

Trap 01

The inventory trap

Profit looks good on paper but all the cash is tied up in unsold stock on the shelf.

Trap 02

Margin erosion

Constant promotions move volume but leave no profit to pay for the lease and team.

Trap 03

The multi-site rush

Opening a second store before the first one is profitable and documented.

Trap 04

Channel conflict

Online sales and physical store costs competing for the same stock and attention.

What your operator works through with you

  1. 01

    Assortment and margin check

    What they look at

    Your sales by category, product margins and stock turn.

    What they push back on

    Items that sit on the shelf and categories that don't pay their way.

    You leave with

    A buy-list for next season and a clearance plan.

  2. 02

    Inventory and cash review

    What they look at

    Stock levels, reorder points and the cash cycle.

    What they push back on

    Over-ordering and cash stuck in slow-moving inventory.

    You leave with

    A cash-flow forecast tied to your stock arrivals.

  3. 03

    Growth and traffic audit

    What they look at

    Footfall, conversion rates and the cost of new customers.

    What they push back on

    Expensive marketing that doesn't lead to a second purchase.

    You leave with

    One clear tactic to increase conversion or repeat rate.

  4. 04

    Exit and value scan

    What they look at

    Leases, supplier terms, inventory health and team structure.

    What they push back on

    Assets or contracts that would be a liability for a new owner.

    You leave with

    A list of fixes to make the business deal-ready.

1:1 expert help

Get matched.
Book. Leave with a plan.

  1. 01

    Get matched

    Operators who have run a practice like yours.

    AI Matching

    Finding the right experience…
    Nia Mensah

    Nia Mensah

    Retention strategy

    96%
    Luca Romano

    Luca Romano

    Customer activation

    91%
    Tom Brennan

    Tom Brennan

    Onboarding design

    87%
  2. 02

    Book a time

    In your timezone. First 30 minutes free.

    Pick a time€0 · first call free
    Amara Okafor

    Amara Okafor

    Pricing strategy · 30 min

    Tue 23 Sep

    10:00

    Tue 23 Sep

    15:30

    Wed 24 Sep

    09:00

    Wed 24 Sep

    17:00

    Shown in your timezone

    Book this time
  3. 03

    Summary & takeaways

    Recording, summary and actions for your Roadmap.

    Call summary

    Session · 30 minutes

    Idea validation & customer discovery

    Key takeaways

    Buyers solve this today with spreadsheets and extra hours.

    Three of four would pay to cut onboarding to one day.

    The pilot offer needs a defined start date, not a demo.

    Action points

    Draft the paid pilot offer

    Interview two more buyers

    Saved to your company brain and Roadmap.

Calls happen live in the platform

Meet live. Leave with the decision.

No links out. The recording and summary save themselves.

Live, one to one 00:00
Greg · Product
You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

When to call an operator

Three moments a call
pays for itself.

01

Stock grows faster than cash receipts

Decide which items to clear and how to adjust your next buy.

02

Promotions move volume but destroy margin

Plan a pricing strategy that protects the bottom line.

03

You are signing a lease or opening another store

Agree the site economics and who will run the daily floor.

Questions, answered

Before you
take the next step.

Retail

Membership & Everyday Founders

Everyday Founders membership

The support stays.
Even when the goal changes.

Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership.

Choose your billing term

Special launch price
Start · $171 billed every 3 months

Satisfaction guarantee. Full refund within 14 days if not satisfied.