126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027
Everyday Founders
MSP playbook

An acceleration playbook for your IT or managed services, not generic business advice.

Your roadmap and coaching adapt to the managed-service reality: recurring contracts, vendor dependencies, system uptime, and technician capacity.

Elena G.Jonas W.Sara L.Greg T.Priya S.Luca R.Diego M.Phanda E.Nia M.Marcus R.Amara O.Shannon W.Sara V.Addee A.Tom B.

Operators who have built and scaled real businesses.

Your practice. Your goal.No equity taken.Remote, wherever you build.

How your AI coach reads the business

Your MSP, modelled for predictable uptime.

When you tell your AI coach you work in IT or managed services, it reads your numbers through a ticket, service-level and recurring revenue lens.

01

Service levels

Balancing your commitments to clients against your actual capacity to support them.

02

Recurring fees

Ensuring your monthly contracts cover the true cost of the support you provide.

03

Vendor management

Managing the software, hardware and cloud providers that your clients depend on.

04

Ticket volume

Measuring how much 'firefighting' takes away from proactive support.

YOUR ACCELERATION PLAYBOOK, BY GOAL

Pick the goal you are working on.
See how it plays out here.

Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.

Win your first recurring support contracts in a clear niche.

What counts as proof

A small group of paying clients who trust your support for their core IT systems.

Recurring contracts
Growing
Scope defined
Every time

What your AI coach flags

  • Providing 'unlimited' support without clear scope
  • Taking on clients with broken systems that need too much cleanup
  • Ignoring the actual cost of your technician time

Example roadmap moves

  1. 01Define a clear support offer with specific boundaries
  2. 02Test your pricing against the work you actually do
  3. 03Standardise your onboarding so every new client is a known state
  4. 04Win your first few recurring clients to test your service model

Illustrative. Your AI coach proposes moves from your own numbers and you approve each one.

How an operator helps

Where practices get stuck.

Operators who have run service businesses spot these early, and work through them with you.

Trap 01

The 'unlimited' trap

Selling unlimited support that becomes unprofitable when a client has issues.

Trap 02

Firefighting cycle

Spending so much time on emergency tickets that you can never do proactive work.

Trap 03

Founder bottleneck

Every major technical decision goes through the founder, preventing scaling.

Trap 04

Vendor dependence

Relying too much on specific vendors without having a backup or clear management process.

What your operator works through with you

  1. 01

    Contract review

    What they look at

    The scope and profitability of your client contracts.

    What they push back on

    Some clients are costing more than they pay.

    You leave with

    A plan to reprice your unprofitable contracts.

  2. 02

    Ticket volume audit

    What they look at

    The type and volume of tickets your clients submit.

    What they push back on

    Too much time on manual, repetitive tasks.

    You leave with

    A plan to automate or reduce your most common tickets.

  3. 03

    Technician utilisation

    What they look at

    How your technicians spend their time.

    What they push back on

    Too much reactive support and not enough proactive work.

    You leave with

    A target for proactive technician work.

  4. 04

    Vendor management

    What they look at

    Your dependency on key hardware and software vendors.

    What they push back on

    Too much risk in your vendor choices.

    You leave with

    A plan to standardise your vendor stack.

1:1 expert help

Get matched.
Book. Leave with a plan.

  1. 01

    Get matched

    Operators who have run a practice like yours.

    AI Matching

    Finding the right experience…
    Nia Mensah

    Nia Mensah

    Retention strategy

    96%
    Luca Romano

    Luca Romano

    Customer activation

    91%
    Tom Brennan

    Tom Brennan

    Onboarding design

    87%
  2. 02

    Book a time

    In your timezone. First 30 minutes free.

    Pick a time€0 · first call free
    Amara Okafor

    Amara Okafor

    Pricing strategy · 30 min

    Tue 23 Sep

    10:00

    Tue 23 Sep

    15:30

    Wed 24 Sep

    09:00

    Wed 24 Sep

    17:00

    Shown in your timezone

    Book this time
  3. 03

    Summary & takeaways

    Recording, summary and actions for your Roadmap.

    Call summary

    Session · 30 minutes

    Idea validation & customer discovery

    Key takeaways

    Buyers solve this today with spreadsheets and extra hours.

    Three of four would pay to cut onboarding to one day.

    The pilot offer needs a defined start date, not a demo.

    Action points

    Draft the paid pilot offer

    Interview two more buyers

    Saved to your company brain and Roadmap.

Calls happen live in the platform

Meet live. Leave with the decision.

No links out. The recording and summary save themselves.

Live, one to one 00:00
Greg · Product
You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

When to call an operator

Three moments a call
pays for itself.

01

A client asks for a major system change

Evaluate the risk and project cost before you agree.

02

A client experiences a major system failure

Focus on recovery first, then document the incident and prevent recurrence.

03

You are hiring your first technician

Agree on the service process and quality standards before you hand over any work.

Questions, answered

Before you
take the next step.

IT & Managed Services

Membership & Everyday Founders

Everyday Founders membership

The support stays.
Even when the goal changes.

Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership.

Choose your billing term

Special launch price
Start · $171 billed every 3 months

Satisfaction guarantee. Full refund within 14 days if not satisfied.