126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027
Everyday Founders
Studio playbook

An acceleration playbook for your gaming studio, not generic business advice.

Your goal, roadmap and coaching adapt to the hit driven nature of games: production cycles, player retention, monetisation and the gap between hype and sales.

Sara L.Addee A.Greg T.Amara O.Jonas W.Shannon W.Tom B.Sara V.Diego M.Nia M.Elena G.Phanda E.Marcus R.Luca R.Priya S.

Operators who have built and scaled real businesses.

Your practice. Your goal.No equity taken.Remote, wherever you build.

How your AI coach reads the business

Your studio model, built for engagement and profit.

When you tell your AI coach you run a gaming business, it analyzes your numbers through a production and player lifecycle lens, not just a software one.

01

Player lifecycle

Tracking how much it costs to acquire a player versus their lifetime value through play and purchases.

02

Production cadence

Managing the cost and time of content updates compared to the player engagement they generate.

03

Monetisation mix

Balancing upfront sales, in-game purchases and ad revenue without hurting the player experience.

04

Retention mechanics

Measuring day 1, day 7 and day 30 retention to see if the core loop is actually working.

YOUR ACCELERATION PLAYBOOK, BY GOAL

Pick the goal you are working on.
See how it plays out here.

Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.

Validate the core player loop and interest.

What counts as proof

A playable prototype with positive feedback from a target audience and a growing list of wishlists or pre-orders.

Playable prototype
Done
Average session length
Consistent

What your AI coach flags

  • Spending too much on art before the gameplay is fun
  • Building a massive world without testing the core mechanics first
  • Assuming high wishlist counts automatically mean high day one sales

Example roadmap moves

  1. 01Develop a vertical slice that shows the core gameplay loop
  2. 02Run a small playtest with 20 players and track their session length
  3. 03Create a landing page or store listing to start collecting wishlists
  4. 04Define your monetisation strategy: premium, free to play, or hybrid

Illustrative. Your AI coach proposes moves from your own numbers and you approve each one.

How an operator helps

Where practices get stuck.

Operators who have run service businesses spot these early, and work through them with you.

Trap 01

The polish trap

Spending months refining the graphics of a game that players find boring or confusing.

Trap 02

The vanity launch

Chasing a high volume of downloads that don't convert into retained or paying players.

Trap 03

Scope creep

Adding more levels and features instead of fixing the core reason players are leaving.

Trap 04

Publisher dependence

Signing away all rights and revenue to a publisher without a clear path to studio growth.

What your operator works through with you

  1. 01

    Retention and loop audit

    What they look at

    Your player data for the first hour, day and week of play.

    What they push back on

    A core loop that doesn't keep players coming back for more.

    You leave with

    A list of gameplay improvements focused on retention.

  2. 02

    Production and cost check

    What they look at

    Your burn rate, production schedule and content costs.

    What they push back on

    Spending more to build the game than it can realistically earn back.

    You leave with

    A revised production budget and milestone plan.

  3. 03

    Monetisation and value plan

    What they look at

    Your conversion rates from free to paid and average spend per player.

    What they push back on

    A game that players love but never feel the need to pay for.

    You leave with

    An updated monetisation strategy and test plan.

  4. 04

    IP and studio value review

    What they look at

    Your contracts, asset ownership and future project roadmap.

    What they push back on

    A studio that is just a collection of assets with no transferable value.

    You leave with

    An IP protection plan and a long term studio strategy.

1:1 expert help

Get matched.
Book. Leave with a plan.

  1. 01

    Get matched

    Operators who have run a practice like yours.

    AI Matching

    Finding the right experience…
    Nia Mensah

    Nia Mensah

    Retention strategy

    96%
    Luca Romano

    Luca Romano

    Customer activation

    91%
    Tom Brennan

    Tom Brennan

    Onboarding design

    87%
  2. 02

    Book a time

    In your timezone. First 30 minutes free.

    Pick a time€0 · first call free
    Amara Okafor

    Amara Okafor

    Pricing strategy · 30 min

    Tue 23 Sep

    10:00

    Tue 23 Sep

    15:30

    Wed 24 Sep

    09:00

    Wed 24 Sep

    17:00

    Shown in your timezone

    Book this time
  3. 03

    Summary & takeaways

    Recording, summary and actions for your Roadmap.

    Call summary

    Session · 30 minutes

    Idea validation & customer discovery

    Key takeaways

    Buyers solve this today with spreadsheets and extra hours.

    Three of four would pay to cut onboarding to one day.

    The pilot offer needs a defined start date, not a demo.

    Action points

    Draft the paid pilot offer

    Interview two more buyers

    Saved to your company brain and Roadmap.

Calls happen live in the platform

Meet live. Leave with the decision.

No links out. The recording and summary save themselves.

Live, one to one 00:00
Greg · Product
You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

When to call an operator

Three moments a call
pays for itself.

01

A major platform offers a featuring slot

Ensure your servers and support team are ready for a sudden surge in players.

02

A publisher offers a deal for your next game

Compare the funding and reach they offer with the rights you have to give up.

03

Player retention drops suddenly after an update

Revert the change if possible and analyze the player feedback immediately.

Questions, answered

Before you
take the next step.

Gaming

Membership & Everyday Founders

Everyday Founders membership

The support stays.
Even when the goal changes.

Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership.

Choose your billing term

Special launch price
Start · $171 billed every 3 months

Satisfaction guarantee. Full refund within 14 days if not satisfied.