126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027
Everyday Founders
Fintech playbook

An acceleration playbook for your fintech startup, not generic business advice.

Your goal, roadmap and coaching adapt to the intersection of finance and technology: regulatory paths, transaction economics, trust and security.

Luca R.Greg T.Sara V.Tom B.Marcus R.Elena G.Phanda E.Amara O.Priya S.Sara L.Shannon W.Addee A.Jonas W.Nia M.Diego M.

Operators who have built and scaled real businesses.

Your practice. Your goal.No equity taken.Remote, wherever you build.

How your AI coach reads the business

Your fintech model, built for scale and security.

When you tell your AI coach you run a fintech business, it analyzes your numbers through a transaction and risk lens, not just a standard SaaS model.

01

Transaction economics

The margin on every transaction after partner fees, processing costs and loss reserves.

02

Regulatory runway

Tracking the capital and time needed to secure necessary licenses or partner approvals.

03

Trust and security

Monitoring the investment in compliance, security and fraud prevention as you scale.

04

Customer payback

The time it takes for a new user to become profitable after acquisition and onboarding costs.

YOUR ACCELERATION PLAYBOOK, BY GOAL

Pick the goal you are working on.
See how it plays out here.

Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.

Validate the financial pain and the regulatory path.

What counts as proof

A specific financial problem identified, a target user group engaged, and a clear understanding of the required permissions.

Beta user signups
50+
Regulatory path defined
Confirmed

What your AI coach flags

  • Building a complex product before knowing if it's legally allowed
  • Assuming users will trust a new brand with their money immediately
  • Ignoring the cost of identity verification and onboarding

Example roadmap moves

  1. 01Interview target users to map their current financial workflow and frustrations
  2. 02Draft a regulatory roadmap: will you use a partner's license or get your own
  3. 03Create a simple prototype to test one core financial transaction or insight
  4. 04Secure a small number of beta users to test the onboarding experience

Illustrative. Your AI coach proposes moves from your own numbers and you approve each one.

How an operator helps

Where practices get stuck.

Operators who have run service businesses spot these early, and work through them with you.

Trap 01

The regulatory detour

Spending a year and a lot of capital on a license before testing if customers actually want the product.

Trap 02

Negative unit economics

Selling a financial service where the transaction costs and fraud losses exceed the fees.

Trap 03

The feature factory

Adding more tech features to a financial product when the real problem is a lack of trust.

Trap 04

Partner dependence

Building a business that can be shut down overnight by a change in a bank's risk appetite.

What your operator works through with you

  1. 01

    Unit economic audit

    What they look at

    Your fees, transaction costs, partner cuts and loss rates.

    What they push back on

    Relying on volume to solve a fundamental margin problem.

    You leave with

    A net contribution model and a pricing plan.

  2. 02

    Regulatory and risk check

    What they look at

    Your license status, partner terms and compliance processes.

    What they push back on

    Operating in a 'gray area' without a clear path to full permission.

    You leave with

    A regulatory roadmap and a risk management plan.

  3. 03

    Trust and conversion plan

    What they look at

    Your onboarding flow, brand signals and security disclosures.

    What they push back on

    A high friction signup that doesn't build enough trust to justify the effort.

    You leave with

    An optimized onboarding flow and trust building strategy.

  4. 04

    Scale and infra review

    What they look at

    Your ledger systems, partner integrations and support overheads.

    What they push back on

    A system that requires manual work for every new transaction.

    You leave with

    An automation roadmap and a partner diversification plan.

1:1 expert help

Get matched.
Book. Leave with a plan.

  1. 01

    Get matched

    Operators who have run a practice like yours.

    AI Matching

    Finding the right experience…
    Nia Mensah

    Nia Mensah

    Retention strategy

    96%
    Luca Romano

    Luca Romano

    Customer activation

    91%
    Tom Brennan

    Tom Brennan

    Onboarding design

    87%
  2. 02

    Book a time

    In your timezone. First 30 minutes free.

    Pick a time€0 · first call free
    Amara Okafor

    Amara Okafor

    Pricing strategy · 30 min

    Tue 23 Sep

    10:00

    Tue 23 Sep

    15:30

    Wed 24 Sep

    09:00

    Wed 24 Sep

    17:00

    Shown in your timezone

    Book this time
  3. 03

    Summary & takeaways

    Recording, summary and actions for your Roadmap.

    Call summary

    Session · 30 minutes

    Idea validation & customer discovery

    Key takeaways

    Buyers solve this today with spreadsheets and extra hours.

    Three of four would pay to cut onboarding to one day.

    The pilot offer needs a defined start date, not a demo.

    Action points

    Draft the paid pilot offer

    Interview two more buyers

    Saved to your company brain and Roadmap.

Calls happen live in the platform

Meet live. Leave with the decision.

No links out. The recording and summary save themselves.

Live, one to one 00:00
Greg · Product
You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

When to call an operator

Three moments a call
pays for itself.

01

A major bank offers a distribution partnership

Evaluate the impact on your independence and the split of the economics.

02

A significant fraud event occurs

Review your risk controls immediately and communicate clearly with stakeholders.

03

You are applying for a new regulatory license

Prepare your evidence of past compliance and your future risk management plan.

Questions, answered

Before you
take the next step.

Fintech

Membership & Everyday Founders

Everyday Founders membership

The support stays.
Even when the goal changes.

Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership.

Choose your billing term

Special launch price
Start · $171 billed every 3 months

Satisfaction guarantee. Full refund within 14 days if not satisfied.