Batch vs unit margin
The difference between the cost to produce one unit and the full cost of a production run including waste.
Brand playbook
An acceleration playbook for your consumer brand, not generic business advice.
Your goal, roadmap and coaching adapt to how a CPG business really makes money: batch margins, shelf economics, retailer terms and managing inventory cash.
How your AI coach reads the business
Your brand, modelled the way it actually runs.
When you tell your AI coach you run a CPG brand, it reads your numbers through a physical goods lens, not a service or software one.
Shelf vs direct economics
Comparing the margin from retail sales after distributor fees with direct-to-consumer sales after shipping.
Retailer terms
Payment delays, listing fees and return policies that affect when you actually see the cash.
Inventory cash lockup
The amount of capital tied up in raw materials, packaging and finished stock waiting to be sold.
YOUR ACCELERATION PLAYBOOK, BY GOAL
Pick the goal you are working on.
See how it plays out here.
Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.
Validate repeat purchase with a small production batch.
What counts as proof
Evidence that customers buy the product at full price and intend to return, rather than just liking free samples.
What your AI coach flags
- Relying on positive feedback from friends or family
- High production costs for very small batches
- Packaging that looks good but is expensive to ship
Example roadmap moves
- Produce a minimum viable batch for sale in a local or online channel
- Collect feedback from twenty paying customers on taste, use and value
- Calculate the true gross margin including shipping and packaging
- Identify one retailer or market that matches your ideal customer
How an operator helps
Where practices get stuck.
Operators who have run service businesses spot these early, and work through them with you.
The sampling delusion
Assuming that people who enjoy a free sample will pay full price in a competitive retail environment.
The retailer cash squeeze
Winning a large retail contract but running out of cash to fund the inventory before the retailer pays.
Hidden shipping costs
Selling a low-priced product where the cost of shipping and returns consumes the entire margin.
Over-production
Ordering a huge batch to get a lower unit price, only to have the stock expire or sit unsold.
What your operator works through with you
Margin audit
What they look at
Your full cost of goods sold, shipping, and retailer discounts.
What they push back on
Products that look profitable until you add returns and listing fees.
You leave with
A contribution margin report by channel.
Inventory check
What they look at
Current stock levels, expiry dates, and upcoming production orders.
What they push back on
Cash locked in slow-moving stock while popular items are sold out.
You leave with
A ninety-day inventory and cash forecast.
Channel strategy
What they look at
The cost to acquire and serve a customer in retail vs online.
What they push back on
Chasing volume in low-margin channels that drain resources.
You leave with
A plan to double down on your most profitable route to market.
Supply resilience
What they look at
Your manufacturer terms, lead times, and backup options.
What they push back on
A business that stops if one supplier misses a delivery.
You leave with
A list of two alternative suppliers for key components.
1:1 expert helpGet matched.
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Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
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No links out. The recording and summary save themselves.
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Greg · Product
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“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
01
A retailer offers a major listing
Calculate the impact on your cash flow and production capacity before signing.
02
A production batch has a quality issue
Decide whether to scrap the batch or offer it at a discount to protect the brand.
03
You are launching a new product line
Test demand with a small batch before committing to full production.
Questions, answered
Before you
take the next step.
Consumer Packaged Goods (CPG)
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