126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027126 experts applied59 founders waitlistedLaunching January 2027
Everyday Founders
Coaching playbook

An acceleration playbook for your coaching or training business, not generic business advice.

Your goal, roadmap and coaching adapt to the difference between individual and corporate buyers, delivery leverage, curriculum ownership and facilitator capacity.

Amara O.Luca R.Sara V.Tom B.Jonas W.Nia M.Elena G.Greg T.Phanda E.Marcus R.Shannon W.Sara L.Diego M.Addee A.Priya S.

Operators who have built and scaled real businesses.

Your practice. Your goal.No equity taken.Remote, wherever you build.

How your AI coach reads the business

Your practice, modelled for leverage.

When you tell your AI coach you run a coaching or training business, it looks at your numbers through a delivery lens: prep time and facilitator capacity.

01

Delivery vs prep time

The ratio of hours spent in front of clients versus hours spent preparing materials.

02

Revenue per learner

The total value generated from a single person or corporate cohort.

03

Utilisation

How many of your available delivery days or hours are actually sold and paid.

04

Curriculum leverage

How much of your revenue comes from pre-built material versus custom builds.

YOUR ACCELERATION PLAYBOOK, BY GOAL

Pick the goal you are working on.
See how it plays out here.

Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.

Win your first paid clients with a focused outcome.

What counts as proof

A handful of individuals or one corporate team paying for a specific session or program with a defined goal.

Paid learners
3 to 10
Price per hour/session
Market validated

What your AI coach flags

  • Building a 10-week course before selling a single hour
  • Offering generic life or business coaching that is hard to price
  • Spending too much time on branding before validating the learner's problem

Example roadmap moves

  1. 01Identify one expensive problem your coaching or training solves for a specific group
  2. 02Interview five potential buyers to understand the outcome they are willing to pay for
  3. 03Sell a single diagnostic or pilot session before committing to a full program
  4. 04Draft a simple program outline that focuses on the first three steps to a result

Illustrative. Your AI coach proposes moves from your own numbers and you approve each one.

How an operator helps

Where practices get stuck.

Operators who have run service businesses spot these early, and work through them with you.

Trap 01

The custom build trap

Saying yes to every client request for a unique course, which leaves you with zero delivery leverage.

Trap 02

The attendance vanity

Focusing on how many people attended a session rather than how many achieved the intended outcome.

Trap 03

The corporate budget lag

Waiting months for a large corporate buyer to sign, while neglecting the faster individual market.

Trap 04

The guru trap

Building a brand that is so tied to your personality that no one else can represent the business.

What your operator works through with you

  1. 01

    Leverage audit

    What they look at

    Preparation time versus delivery time for every service.

    What they push back on

    High-priced sessions that actually pay less per hour once prep is included.

    You leave with

    A plan to standardize 80% of your content to reduce prep time.

  2. 02

    Client mix review

    What they look at

    Revenue from individuals, small groups, and large corporations.

    What they push back on

    Over-reliance on one-off individual sessions that require constant reselling.

    You leave with

    A target mix and a plan to launch a group or corporate offer.

  3. 03

    Outcome tracking

    What they look at

    Learner completion rates and measured progress.

    What they push back on

    Selling 'time' rather than 'results', which leads to lower prices and higher churn.

    You leave with

    A set of success metrics you can report to every client.

  4. 04

    Sales motion check

    What they look at

    Where your last five clients came from and how long they took to close.

    What they push back on

    Relying solely on referrals instead of a repeatable acquisition channel.

    You leave with

    One outbound or content channel to test this month.

1:1 expert help

Get matched.
Book. Leave with a plan.

  1. 01

    Get matched

    Operators who have run a practice like yours.

    AI Matching

    Finding the right experience…
    Nia Mensah

    Nia Mensah

    Retention strategy

    96%
    Luca Romano

    Luca Romano

    Customer activation

    91%
    Tom Brennan

    Tom Brennan

    Onboarding design

    87%
  2. 02

    Book a time

    In your timezone. First 30 minutes free.

    Pick a time€0 · first call free
    Amara Okafor

    Amara Okafor

    Pricing strategy · 30 min

    Tue 23 Sep

    10:00

    Tue 23 Sep

    15:30

    Wed 24 Sep

    09:00

    Wed 24 Sep

    17:00

    Shown in your timezone

    Book this time
  3. 03

    Summary & takeaways

    Recording, summary and actions for your Roadmap.

    Call summary

    Session · 30 minutes

    Idea validation & customer discovery

    Key takeaways

    Buyers solve this today with spreadsheets and extra hours.

    Three of four would pay to cut onboarding to one day.

    The pilot offer needs a defined start date, not a demo.

    Action points

    Draft the paid pilot offer

    Interview two more buyers

    Saved to your company brain and Roadmap.

Calls happen live in the platform

Meet live. Leave with the decision.

No links out. The recording and summary save themselves.

Live, one to one 00:00
Greg · Product
You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

When to call an operator

Three moments a call
pays for itself.

01

A corporate buyer asks for a global rollout

Decide if your curriculum and facilitator network are ready for the scale.

02

Learner engagement starts to drop

Review the delivery format and curriculum to find the friction point.

03

You are considering a licensing model

Ensure your IP is protected before sharing materials with third parties.

Questions, answered

Before you
take the next step.

Coaching & Training

Membership & Everyday Founders

Everyday Founders membership

The support stays.
Even when the goal changes.

Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership.

Choose your billing term

Special launch price
Start · $171 billed every 3 months

Satisfaction guarantee. Full refund within 14 days if not satisfied.