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Everyday Founders
Production playbook

An acceleration playbook for your food production business, not generic business advice.

Your goal, roadmap and coaching adapt to the reality of seasonal cycles, yield variability, buyer requirements and the gap between harvest and payment.

Shannon W.Phanda E.Sara V.Elena G.Amara O.Greg T.Luca R.Tom B.Diego M.Nia M.Addee A.Marcus R.Jonas W.Sara L.Priya S.

Operators who have built and scaled real businesses.

Your practice. Your goal.No equity taken.Remote, wherever you build.

How your AI coach reads the business

Your production model, built for the real world.

When you tell your AI coach you run a food production business, it looks at your numbers through a producer lens: seasonal cash cycles and yield-based margins.

01

Yield vs forecast

The difference between what you planned to grow and what you actually harvested and sold.

02

Seasonal cash cycle

Tracking the gap between spending on inputs and receiving payment for the finished product.

03

Waste and loss

Quantifying how much product is lost during harvest, packing, or transport and its effect on margin.

04

Buyer concentration

How much of your revenue depends on a few large contracts versus diverse market routes.

YOUR ACCELERATION PLAYBOOK, BY GOAL

Pick the goal you are working on.
See how it plays out here.

Goals you choose, not steps in order. Your AI coach tailors the roadmap to your own numbers. Figures below are rules of thumb, not targets you must hit.

Win your first supply commitments with a clear niche.

What counts as proof

A small number of buyers paying for a sample or small batch, with clear evidence of quality and demand.

Paid commitments
3 to 5
Batch margin
Positive after transport

What your AI coach flags

  • Agreeing to large volumes before you know your true yield
  • Pricing based on grocery shelf rates rather than your production cost
  • Ignoring the cost of packing and transport in early tests

Example roadmap moves

  1. 01Identify one crop or product and a specific buyer type, such as local restaurants or specialist retailers
  2. 02Calculate the minimum batch size needed to test the market without overcommitting
  3. 03Draft a simple supply agreement that defines quality and delivery terms
  4. 04Complete three small deliveries and collect direct buyer feedback on quality

Illustrative. Your AI coach proposes moves from your own numbers and you approve each one.

How an operator helps

Where practices get stuck.

Operators who have run service businesses spot these early, and work through them with you.

Trap 01

The yield trap

Assuming a perfect harvest every time and failing to model the cash effect of a bad season.

Trap 02

Volume without margin

Winning a large supermarket or wholesaler contract that pays well but costs more to service than it returns.

Trap 03

Input cost volatility

Failing to account for sudden rises in fuel, fertilizer, or feed costs during the production cycle.

Trap 04

Founder-led quality

Quality drops the moment the founder isn't personally inspecting every box or batch.

What your operator works through with you

  1. 01

    Unit margin review

    What they look at

    Yield records, input costs, and final sale prices per product.

    What they push back on

    Low-margin crops that eat up labor and cash without returning a profit.

    You leave with

    A list of products to prioritize and a clear target price for buyers.

  2. 02

    Seasonal cash plan

    What they look at

    Month-by-month spending versus the timing of buyer payments.

    What they push back on

    Expanding production without enough cash to reach the next harvest.

    You leave with

    A 12-month cash forecast and a plan for a working capital buffer.

  3. 03

    Buyer contract audit

    What they look at

    Terms, volumes, and payment dates for your largest customers.

    What they push back on

    Over-dependence on one buyer who can change terms at will.

    You leave with

    A strategy to diversify buyers or renegotiate better payment terms.

  4. 04

    Production efficiency

    What they look at

    Waste rates and labor hours per unit produced.

    What they push back on

    Manual processes that become too expensive at scale.

    You leave with

    Two specific automation or process changes to reduce waste or labor.

1:1 expert help

Get matched.
Book. Leave with a plan.

  1. 01

    Get matched

    Operators who have run a practice like yours.

    AI Matching

    Finding the right experience…
    Nia Mensah

    Nia Mensah

    Retention strategy

    96%
    Luca Romano

    Luca Romano

    Customer activation

    91%
    Tom Brennan

    Tom Brennan

    Onboarding design

    87%
  2. 02

    Book a time

    In your timezone. First 30 minutes free.

    Pick a time€0 · first call free
    Amara Okafor

    Amara Okafor

    Pricing strategy · 30 min

    Tue 23 Sep

    10:00

    Tue 23 Sep

    15:30

    Wed 24 Sep

    09:00

    Wed 24 Sep

    17:00

    Shown in your timezone

    Book this time
  3. 03

    Summary & takeaways

    Recording, summary and actions for your Roadmap.

    Call summary

    Session · 30 minutes

    Idea validation & customer discovery

    Key takeaways

    Buyers solve this today with spreadsheets and extra hours.

    Three of four would pay to cut onboarding to one day.

    The pilot offer needs a defined start date, not a demo.

    Action points

    Draft the paid pilot offer

    Interview two more buyers

    Saved to your company brain and Roadmap.

Calls happen live in the platform

Meet live. Leave with the decision.

No links out. The recording and summary save themselves.

Live, one to one 00:00
Greg · Product
You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

When to call an operator

Three moments a call
pays for itself.

01

A buyer wants to double their order

Check if you have the cash and capacity to deliver without risking existing quality.

02

Yield falls below the break-even point

Model the cash gap immediately and decide which costs to cut to survive the season.

03

You are considering a major equipment purchase

Verify the payback time and how it affects your seasonal cash buffer.

Questions, answered

Before you
take the next step.

Agriculture & Food Production

Membership & Everyday Founders

Everyday Founders membership

The support stays.
Even when the goal changes.

Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership.

Choose your billing term

Special launch price
Start · $171 billed every 3 months

Satisfaction guarantee. Full refund within 14 days if not satisfied.