Asking what users want
They describe features, not problems.
Expert topic
Get help with User research & testing from someone who’s done it.
Find where people struggle in the real task and decide what to test before redesigning it. Get help with user research & testing, shaped by your business model, customers and chosen goal.
How an operator helps
Where user research quietly misleads.
What users say and what they do are different. An operator helps you see what they do.
Testing with insiders
Team and friends know too much.
Too few or too many tests
Either guesses or endless research.
Findings that never ship
Insights sit in a document.
What your operator works through with you
Choose the question
What they look at
The decision research must inform.
What they push back on
Research without a decision.
You leave with
One clear research question.
Pick the method
What they look at
Interviews, usability tests or data.
What they push back on
Using one method for everything.
You leave with
The right method for the question.
Recruit real users
What they look at
Who to test and how to reach them.
What they push back on
Convenient participants.
You leave with
A recruit plan.
Turn findings into changes
What they look at
Patterns and severity.
What they push back on
Long reports nobody acts on.
You leave with
Three changes to make.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceChoose participants who match the actual user.
Write tasks that do not reveal the intended answer.
Separate observed behaviour from stated preferences.
Prioritise findings by their impact on the customer task.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
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Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
Users cannot finish an important task.
Choose participants who match the actual user.
02
A redesign is being justified by opinions.
Write tasks that do not reveal the intended answer.
03
Interview findings conflict with analytics.
Separate observed behaviour from stated preferences.
Questions, answered
Before you
take the next step.
User research & testing
Membership & Everyday Founders
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The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
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