Not knowing what you are giving away
Founders sign without working out how much of the company the investor ends up owning.
Expert topic
Get help with SAFEs & convertible notes from someone who’s done it.
Understand what a SAFE or convertible note really gives away before you sign it. Get help with sAFEs & convertible notes, shaped by your business model, customers and chosen goal.
How an operator helps
Where early funding deals quietly cost you.
A SAFE or note looks simple, but small terms decide how much of your company you give away later. An operator helps you understand them before you sign.
Stacking too many deals
Several SAFEs on different terms add up to a bigger share than expected.
Copying terms blindly
A template from the internet hides terms that do not suit your situation.
Forgetting the next round
Today's deal makes the next investor's offer harder or less attractive.
What your operator works through with you
Pick the right type of deal
What they look at
How much you need, who is investing and when you expect to raise again.
What they push back on
Choosing a deal type because a friend used it.
You leave with
A clear choice between a SAFE, a note or waiting.
Work out what you give away
What they look at
The valuation cap, discount and amount raised.
What they push back on
Signing before seeing your ownership after the next round.
You leave with
A simple before-and-after view of who owns what.
Check the fine print
What they look at
Extra rights, side promises and any unusual terms.
What they push back on
Agreeing to extras that later scare off investors.
You leave with
A short list of terms to accept, question or refuse.
Plan for the next round
What they look at
All your early deals together and your next raise.
What they push back on
Treating each deal on its own.
You leave with
A clear picture to share with your lawyer and future investors.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceModel dilution at conversion under different round sizes.
Check cap, discount, pro rata and most favoured nation terms.
Compare stacking several instruments against one priced round.
Flag terms that need legal review before signing.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
Book this time03
Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
An angel offers a SAFE with a low cap.
Model dilution at conversion under different round sizes.
02
You have signed several notes with different terms.
Check cap, discount, pro rata and most favoured nation terms.
03
A priced round will trigger conversion.
Compare stacking several instruments against one priced round.
Questions, answered
Before you
take the next step.
SAFEs & convertible notes
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
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Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.