No real story
Announcements without news.
Expert topic
Get help with PR & media from someone who’s done it.
Decide whether you have a credible story for a specific audience, not just a desire for coverage. Get help with PR & media, shaped by your business model, customers and chosen goal.
How an operator helps
Where PR quietly wastes effort.
Coverage that nobody acts on is just noise. An operator helps you earn attention that matters.
Wrong outlets
Coverage your buyers never see.
Mass pitching
Generic emails ignored.
No follow-through
Coverage lands and nothing happens.
What your operator works through with you
Find the story
What they look at
What is new, true and interesting.
What they push back on
Pitching the product as news.
You leave with
A story angle.
Pick the outlets
What they look at
Where your buyers read.
What they push back on
Chasing big names.
You leave with
A short target list.
Write the pitch
What they look at
A tailored, short pitch.
What they push back on
Long press releases.
You leave with
A pitch to send.
Use the coverage
What they look at
Site, sales and social.
What they push back on
Letting it fade.
You leave with
A plan to reuse it.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceSeparate news from promotional claims.
Shape a story around audience relevance.
Check facts, permissions and spokesperson boundaries.
Plan what interested readers should do next.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
Book this time03
Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
You are pitching a story with little evidence.
Separate news from promotional claims.
02
A journalist asks for a comment.
Shape a story around audience relevance.
03
Coverage brought traffic but no useful conversations.
Check facts, permissions and spokesperson boundaries.
Questions, answered
Before you
take the next step.
PR & media
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
No equityRemote firstYour pace
Choose your billing term
Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.