Giving away exclusivity too early
One partner gets a whole country or market before proving they can sell.
Expert topic
Get help with Partnership & distribution agreements from someone who’s done it.
Set up partner and reseller deals that grow sales without giving away control. Get help with partnership & distribution agreements, shaped by your business model, customers and chosen goal.
How an operator helps
Where partner deals quietly hold you back.
A good partner can open a market. A bad deal can block it for years. An operator helps you set terms that keep you in control.
No sales targets
Partners keep their rights even when they sell nothing.
Losing the customer
The partner owns the customer relationship, so renewals go through them.
Unclear money split
Who pays whom, and when, is left vague.
What your operator works through with you
Decide what the partner really does
What they look at
What they sell, where and to whom.
What they push back on
Signing a partner because they are keen, not because they fit.
You leave with
A clear role for the partner.
Earn exclusivity
What they look at
Targets the partner must hit to keep special rights.
What they push back on
Giving rights with nothing in return.
You leave with
Simple targets tied to their rights.
Keep the customer
What they look at
Who owns customer data, contracts and renewals.
What they push back on
Letting the partner stand between you and your customers.
You leave with
Clear rules on who owns the customer.
Agree the basics first
What they look at
Price, revenue split, length and how to end the deal.
What they push back on
Going straight to a long legal contract.
You leave with
A short term sheet to agree before lawyers.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceCheck exclusivity, territory and term length.
Review commission, pricing and payment flows.
Clarify who owns the customer and the data.
Prepare the brief for legal review.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
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Retention strategy
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Customer activation
87%Tom Brennan
Onboarding design
02
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Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
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Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
A partner asks for exclusivity.
Check exclusivity, territory and term length.
02
Referral fees are agreed only by email.
Review commission, pricing and payment flows.
03
A distributor wants a whole region.
Clarify who owns the customer and the data.
Questions, answered
Before you
take the next step.
Partnership & distribution agreements
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