Spending before message fit
Ads test the product, not the channel.
Expert topic
Get help with Paid acquisition from someone who’s done it.
Find whether paid traffic can win the right customer at a cost your margin can support. Get help with paid acquisition, shaped by your business model, customers and chosen goal.
How an operator helps
Where paid ads quietly burn cash.
Ads amplify what already works. An operator helps you stop spend before it disappears.
Optimising for clicks
Cheap clicks, no customers.
No tracking
Spend cannot be tied to sales.
Scaling too fast
Budget rises before results hold.
What your operator works through with you
Check readiness
What they look at
Offer, landing page and conversion.
What they push back on
Using ads to find product fit.
You leave with
A go or wait call.
Set up tracking
What they look at
From ad to sale.
What they push back on
Trusting platform numbers alone.
You leave with
Clean tracking.
Test small
What they look at
Budget, audiences and creative.
What they push back on
Big launches.
You leave with
A small, clear test.
Read payback
What they look at
Cost per customer against value.
What they push back on
Judging by clicks.
You leave with
Scale, fix or stop.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceCheck conversion measurement before optimising.
Separate audience, creative and landing-page hypotheses.
Set a test budget and stop line.
Compare acquired customer quality with acquisition cost.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
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Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
Spend rises while sales quality falls.
Check conversion measurement before optimising.
02
The ad platform and sales report disagree.
Separate audience, creative and landing-page hypotheses.
03
You want to scale a campaign after a short good week.
Set a test budget and stop line.
Questions, answered
Before you
take the next step.
Paid acquisition
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
No equityRemote firstYour pace
Choose your billing term
Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.