Equal splits by default
Shares are split evenly on day one, even when effort, risk and roles are not equal.
Expert topic
Get help with Founder agreements & vesting from someone who’s done it.
Agree who owns what, and what happens if a founder leaves, before the company is worth arguing over. Get help with founder agreements & vesting, shaped by your business model, customers and chosen goal.
How an operator helps
Where co-founder deals quietly go wrong.
Most founder fights start with things nobody wrote down. An operator helps you agree the hard parts while everyone still gets along.
No vesting
A co-founder leaves early and keeps a big slice of the company.
Unclear roles
Nobody agreed who decides what, so every big call becomes a debate.
Code and ideas not signed over
Work done before the company existed still belongs to the person, not the business.
What your operator works through with you
Agree a fair split
What they look at
Who brings what: time, money, skills and risk.
What they push back on
Splitting evenly just to avoid an awkward talk.
You leave with
A split everyone can explain and accept.
Set up vesting
What they look at
How long each founder commits and what happens if someone leaves.
What they push back on
Skipping vesting because "we trust each other."
You leave with
A simple vesting plan to give your lawyer.
Write down who decides
What they look at
Roles, titles and the decisions each founder owns.
What they push back on
Big decisions with no tie-breaker.
You leave with
A clear list of who owns which calls.
Get the work signed over
What they look at
What was built before the company and who built it.
What they push back on
Leaving ownership of early work unclear.
You leave with
A checklist of what needs signing over to the company.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceCompare equity splits against roles, risk and future contribution.
Check vesting, cliff and leaver terms for fairness and clarity.
Confirm every founder has assigned their IP to the company.
Prepare the questions a startup lawyer needs to draft the agreement.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
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02
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Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
You are splitting equity with a co-founder.
Compare equity splits against roles, risk and future contribution.
02
A founder wants to step back or leave.
Check vesting, cliff and leaver terms for fairness and clarity.
03
An investor asks whether founder shares are vesting.
Confirm every founder has assigned their IP to the company.
Questions, answered
Before you
take the next step.
Founder agreements & vesting
Membership & Everyday Founders
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Even when the question changes.
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