Pretty but confusing
Looks good, but users get stuck.
Expert topic
Get help with Design & UX from someone who’s done it.
Remove friction from the task customers are trying to complete rather than refreshing screens for appearance alone. Get help with design & UX, shaped by your business model, customers and chosen goal.
How an operator helps
Where design quietly costs you customers.
Users leave quietly when things are confusing. An operator helps you find where and why.
Designing for yourself
Choices reflect the team, not users.
Onboarding friction
Too many steps before value.
Inconsistent patterns
Each screen works differently.
What your operator works through with you
Find where users drop
What they look at
Funnels, recordings or tests.
What they push back on
Redesigning everything.
You leave with
The worst friction points.
Simplify the first experience
What they look at
Steps to first value.
What they push back on
Long setup.
You leave with
A shorter path to value.
Test with real users
What they look at
Quick usability tests.
What they push back on
Designing on opinion.
You leave with
Evidence for the change.
Set basic patterns
What they look at
Buttons, forms and layout.
What they push back on
Reinventing each screen.
You leave with
A small set of rules.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceMap the important task and its failure points.
Prioritise clarity, accessibility and feedback.
Compare design options against observed behaviour.
Define a small usability test before committing to a redesign.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
Book this time03
Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
People need help to complete a basic task.
Map the important task and its failure points.
02
A redesign has no measurable problem to solve.
Prioritise clarity, accessibility and feedback.
03
Mobile or accessibility friction blocks customers.
Compare design options against observed behaviour.
Questions, answered
Before you
take the next step.
Design & UX
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
No equityRemote firstYour pace
Choose your billing term
Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.