Testing button colours
Tiny changes, no impact.
Expert topic
Get help with Conversion rate optimisation (CRO) from someone who’s done it.
Find the step that loses qualified buyers and test the reason before changing the whole journey. Get help with conversion rate optimisation, shaped by your business model, customers and chosen goal.
How an operator helps
Where conversion work quietly misfires.
Small tests on the wrong page change nothing. An operator helps you fix what matters.
Too little traffic
Tests never reach a result.
Ignoring the offer
The page is fine; the offer is weak.
No research
Changes based on guesses.
What your operator works through with you
Find the biggest leak
What they look at
Where most people drop.
What they push back on
Fixing low-traffic pages.
You leave with
The page to fix first.
Research why
What they look at
Recordings, surveys and calls.
What they push back on
Guessing.
You leave with
Reasons behind the drop.
Test meaningful changes
What they look at
Offer, message and steps.
What they push back on
Cosmetic tweaks.
You leave with
A test worth running.
Read results honestly
What they look at
Sample size and impact.
What they push back on
Calling winners too early.
You leave with
A clear decision.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceCheck the denominator and tracking quality.
Separate poor traffic from friction in the journey.
Choose one change linked to a buyer objection.
Set a fair comparison and avoid conclusions from tiny samples.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
Book this time03
Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
Visitors arrive but few take the intended action.
Check the denominator and tracking quality.
02
An experiment has too little data to judge.
Separate poor traffic from friction in the journey.
03
Checkout changes increase signups but not payments.
Choose one change linked to a buyer objection.
Questions, answered
Before you
take the next step.
Conversion rate optimisation (CRO)
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
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Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.