Ad hoc offers
Each hire negotiated differently.
Expert topic
Get help with Compensation & equity from someone who’s done it.
Compare reward options with affordability, ownership and the behaviour you want to encourage. Get help with compensation & equity, shaped by your business model, customers and chosen goal.
How an operator helps
Where pay and equity quietly cause problems.
Getting it wrong early is costly later. An operator helps you set fair, clear terms.
Too much equity early
Little left for later.
No vesting
People leave with equity.
Unclear value
Staff cannot value their equity.
What your operator works through with you
Set a framework
What they look at
Bands and ranges.
What they push back on
Deal by deal.
You leave with
A simple framework.
Plan the equity pool
What they look at
How much for whom.
What they push back on
Giving too much early.
You leave with
A pool plan.
Use vesting
What they look at
Standard terms.
What they push back on
No protection.
You leave with
Vesting rules.
Explain it
What they look at
How equity works.
What they push back on
Mystery.
You leave with
A clear explanation.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceSeparate salary, variable pay and ownership choices.
Model dilution and cash commitments transparently.
Check incentives against customer and delivery outcomes.
Prepare questions for legal and tax review before promises are made.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
Book this time03
Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
You are offering equity instead of cash.
Separate salary, variable pay and ownership choices.
02
Commission encourages discounts or poor-fit customers.
Model dilution and cash commitments transparently.
03
A candidate asks about options or ownership.
Check incentives against customer and delivery outcomes.
Questions, answered
Before you
take the next step.
Compensation & equity
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
No equityRemote firstYour pace
Choose your billing term
Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.