Ignoring the full cost to serve
Support, refunds and delivery are left out of the margin.
Expert topic
Get help with Business model & unit economics from someone who’s done it.
Understand what one customer really earns after the cost of winning and serving them. Get help with business model & unit economics, shaped by your business model, customers and chosen goal.
How an operator helps
Where the numbers quietly don't work.
A business can grow and still lose money on every customer. An operator helps you see that early.
Acquisition cost guessed
Payback looks great because the real cost is unknown.
Averages hiding bad segments
Some customers are loss-making, but the blend looks fine.
Revenue model mismatch
How you charge does not match how customers get value.
What your operator works through with you
Map how you make money
What they look at
Who pays, for what and how often.
What they push back on
A model copied from another company.
You leave with
A simple revenue model in your words.
Work out real unit economics
What they look at
Price, cost to serve, acquisition cost and retention.
What they push back on
Missing costs that flip the margin.
You leave with
Contribution per customer.
Split by segment
What they look at
Which customers are profitable and which are not.
What they push back on
Treating all customers the same.
You leave with
The segment to focus on.
Find the lever
What they look at
Price, cost, retention or acquisition.
What they push back on
Fixing everything at once.
You leave with
The one lever to pull first.
1:1 expert helpA second opinion.
A second opinion.
On your actual problem.
Bring your notes and customer signals. An operator challenges the evidence, not just the idea.
Get 1:1 adviceSeparate revenue from contribution and cash.
Choose the right unit: customer, order, job or subscription.
Mark unmeasured costs instead of assuming zero.
Compare models using consistent cost and retention assumptions.
How a call works
Get matched.
Book. Leave with a plan.
01
Get matched
AI MatchingFinding the right experience…96%Nia Mensah
Retention strategy
91%Luca Romano
Customer activation
87%Tom Brennan
Onboarding design
02
Book a time
Pick a time€0 · first call free
Amara Okafor
Pricing strategy · 30 min
Tue 23 Sep
10:00
Tue 23 Sep
15:30
Wed 24 Sep
09:00
Wed 24 Sep
17:00
Shown in your timezone
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Summary & takeaways
Call summarySession · 30 minutes
Idea validation & customer discovery
Key takeaways
Buyers solve this today with spreadsheets and extra hours.
Three of four would pay to cut onboarding to one day.
The pilot offer needs a defined start date, not a demo.
Action points
Draft the paid pilot offer
Interview two more buyers
Saved to your company brain and Roadmap.
Calls happen live in the platform
Meet live. Leave with the decision.
No links out. The recording and summary save themselves.
Live, one to one 00:00
Greg · Product
You speaking
“Is this segment worth building for?”
30 minutes Summary saved to your AI coach
When to call an operator
Three moments a call
pays for itself.
Your AI coach handles the day to day. Bring in an operator when the decision matters and the evidence is thin.
01
Revenue is growing but profit is not.
Separate revenue from contribution and cash.
02
Your spreadsheet ignores founder time or refunds.
Choose the right unit: customer, order, job or subscription.
03
You are comparing subscription and transaction pricing.
Mark unmeasured costs instead of assuming zero.
Questions, answered
Before you
take the next step.
Business model & unit economics
Membership & Everyday Founders
Everyday Founders membership
The support stays.
Even when the question changes.
Your AI coach, goal-led playbooks and unlimited 1:1 operator advice in one membership. From your first customer questions to revenue, a repeatable business and readiness to raise.
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Special launch priceSatisfaction guarantee. Full refund within 14 days if not satisfied.